4 MONTHS AGO • 1 MIN READ

15 Second StartUp: Build A Thing

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15 Second StartUp

Every Wednesday, one highly actionable insight to help you build your StartUp faster. Curated by 3x Excited SaaS Founder James Sinclair​.

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Hey Founder

Mark Zuckerberg outlines a four-phase approach to building and scaling successful products: spark joy, retain users, grow the community, and finally monetize.

aka Build something people love, ensure they come back, grow your user base, then monetize - in that order.

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This methodical approach ensures a solid foundation for product success, prioritizing user value and engagement over premature scaling or monetization.

Build A Thing

  • Phase 1 (Spark Joy): Create something users find awesome or miraculous
  • Phase 2 (Retention): Refine the product to encourage regular, repeated use
  • Phase 3 (Growth): Focus on scaling the user base and community
  • Phase 4 (Monetization): Implement revenue strategies only after establishing a large, engaged user base

Why This Matters: Patience is key in product development. As Zuckerberg demonstrates with WhatsApp, it's okay to delay monetization for years if it means building a product that billions use daily. Focus on creating value first, and the rest will follow.

Remember: What users find "awesome" isn't always what they'll use regularly. "your thing" might be mind-blowing, but do users need it weekly? Focus on turning initial excitement into habitual use before anything else.

If I can be of service, reach out.

James.

8424 Santa Monica Blvd, A523, Los Angeles, CA 90069
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15 Second StartUp

Every Wednesday, one highly actionable insight to help you build your StartUp faster. Curated by 3x Excited SaaS Founder James Sinclair​.